Online casino games provider Pragmatic Play is set to take its own ownership and live alongside third-party online slots 32 Red, which will significantly strengthen its footprint in the UK digital gambling market.
As part of the latest deal between Pragmatic Play and 32 Red, the Operator's UK playerbase will soon gain access to the supplier's strong and growing portfolio of slots, including popular titles The Hand of Midas, Book of Tut and Book of Kingdoms.
32 Red is a UK based online gambling brand and of the larger Kindred Group Part of it. Kindred acquired the operation in 2017 to complete its portfolio of different iGaming and online sports betting brands available in multiple regulated markets.
The content supply agreement between Pragmatic Play and 32 Red represents further expansion of the provider's existing partnership with the parent company of the operation.
Earlier this year Pragmatic Play announced that it has strengthened its long-term business relationship with Kindred, and this latest move will see the creator and supplier An exclusive Live Casino environment for the Unibet brand, the flagship of the gambling group start.
The studio will feature a number of branded live dealer tables such as Roulette and Blackjack and will include 4K streaming technology. Pragmatic Play's Live Casino content will be streamed directly from the old studio in Bucharest for Unibet players.
I'm Glad To Have More Cement UK Backing
Commenting on their most recent key partnership, Pragmatic, Bhotesh Maheshwari, Vice President of Commercial Strategy and Operations at Play, said 32 Red is a key player in the UK iGaming space and I am delighted to be working with the brand.
Mr. Maheshwari's portfolio is designed for gamers of all tastes. a wide range of cutting-edge products He said it was presented and they are looking forward to seeing it. Where will this new relationship take them?
32 Red Commercial Operations Manager Adam Newnham said they are extremely excited to add Pragmatic Play's immersive online casino content and release it as players continue to expand their offerings.
Mr. Newnham, the supplier's content “ He said they expect him to surprise our audience. and we look forward to further successful collaboration. ”
This is the latest in a series of core content supply deals recently announced by Pragmatic Play. Last week, the company announced that its slots and Live Casino products were released by Kaizen Gaming. With Betano and Stoiximan brands announced that it will be released in multiple markets.
The provider has also recently partnered with Betway, Novibet, GGPoker and White Hat Gaming, among others.
As for 32 Red, it has recently powered its online casino gaming portfolio with Aussie studio Lightning Box content.
Source: PRAGMATIC PLAY, 32 RED, Pragmatic Play Newsroom, May 17, 2021