US casino operator Delaware North is breathing fresh air into its Betly mobile gambling brand through a new joint venture with a European online gaming and sports betting company.
Delaware North announced this week that it is collaborating with Belgian gambling firm GAMING1 to provide turnkey digital gaming solutions to licensed operators in North America.
Casino operator to expand its new partner's proprietary sports betting and casino platform and product technologies, footprint in regulated territories in the US and possibly Canada, which legalized single-play sports betting late last month.
The partnership between Delaware North and GAMING1 is a Gamewise joint venture. As part of this new Joint Venture, the casino operator Betly.com online gambling product It will only offer in all newly regulated iGaming markets where it operates bricks - and mortar casinos.
In addition to Delaware North's experience operating gaming and hospitality facilities, the Gamewise joint venture, GAMING1's omnichannel technology solution and partnership model implemented in fully regulated markets worldwide over the last decade.
The joint venture will also enable GAMING1 to offer its ever-growing library of proprietary online casino content only in the USA.
Full Land Based Integration
Gamewise is gearing up to launch a modular and flexible sports betting and online casino platform that offers hassle-free betting and excellent gamification capabilities, full integration between land-based organizations, localized betting pricing and the iGaming experience with market leading bet acceptance rates.
From their new partnership, Luisa Woods, Vice President of Marketing for Delaware North's games business, said Gamewise will fill a gap in North America's gaming industry. said by offering a true turnkey solution to regional casino operators will allow their expansion into “emerging online sports betting and online gaming” space."
Ms. Woods also said it's important to combine Delaware North's gaming and hospitality expertise with GAMING1's experience working with land-based companies, proprietary technology and a track record of creating value
“from the convergence between land-based and online play”
, “Extraordinary value” to customers in North America.
Victor Araneda, President of GAMING1 Business Development, said that their technology has always been designed to enhance the convergence between traditional land-based casinos and the online gaming environment. They've been observing the growth of sports betting and online gaming in North America for some time now, and at the caliber and stature of Delaware North. He added that being a partner with a company is an exciting moment. to enter this lucrative field.
Delaware North first entered the US sportsbook category with its late 2018 launch. European provider Miomni Gaming Retail sportsbooks and a betting app in West Virginia through partnership with. This partnership was short-lived and abruptly ended in early March 2019, days before one of America's favorite annual sports, March Madness, began. Events.
Delaware North has sought a new betting partner to re-enter the US sports betting and iGaming market. Early 2020, the company for
IGT teamed up with. Launch of the Betly brand in West Virginia.
The operation will now be supported by the casino operator's new joint venture and technology.