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Pariplay Expands In Colombia With Codere After Final Deal

Online casino games maker and provider Pariplay arranged Codere, the major gambling operator in the Colombian market, as part of an agreement the two companies made last fall.

As the Malta-based studio seeks to solidify its position in the lucrative LatAm market, Pariplay's work recently made its debut on the games tab of Codere's Colombia-facing website.

Last year's deal with Codere was one of a series of deals that would allow Pariplay to release their content in Colombia. Partnership, provider games with Codere's Mexican business You will see it integrated. It should be noted that Pariplay first entered Mexico in early 2010.

Founded in 2000, Pariplay is a leading manufacturer and aggregator of online casino games. The company currently offers multiple exclusive online slots and thousands of game titles from third-party developers through its Fusion aggregation platform. .

Pariplay is part of the larger Aspire Global Group. in Malta, Bulgaria, Israel, Gibraltar and India It has offices and the Gibraltar Gambling Commission, the Malta Gaming Authority, the UK Gambling Commission, the Romanian National Gambling Office and the New Jersey Gaming Enforcement Division.

Alongside Europe and the USA, Latin America has been a market that Pariplay aims to expand significantly over the past few years.

Portfolio Performance to Continue From Strength to Strength

Commenting on the latter Christine Lewis, Chief Commercial Officer of Pariplay, Latin America region “a market with great growth potential” and says their partnership with Codere Colombia will help them significantly increase the audience for their games in that region.

their titles starting with “such a leading presence in the market” they are confident that the performance of their portfolio will continue to grow stronger.

Codere is one of Spain's leading retail and digital gambling operators. The company also has a strong presence in Mexico, Colombia and other major Spanish-speaking markets.

Sarit Adania, Casino Product Manager at the Operator, worked with Pariplay to help the provider diversify their current offering of slots. He said it would help. in the Colombian market and they know that these games are already popular in the country.

The official said that this is for the two parties concerned. “a region where online games are growing rapidly. ”

Codere operates in Colombia's regulated online casino and betting space. Under the Codere Apuestas brand. The company is licensed and regulated by the country's national regulator, Coljuegos.

It should also be noted that Pariplay's recent expansion in Colombia is consistent with its parent company's overall growth strategy in Latin America. . The provider's sister operation, BtoBet Aspire has seen very rapid growth in Colombia, having signed €20 million deals last year, supply deals with top operators in the market such as William Hill and Betfair.

Source: Pariplay games in Colombia Codere, Pariplay Newsroom, May 14, 2021

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